marketing coordinator
Posted on
October 04, 2024
by
Employer details
Douglas Homes Ltd
Job details
*About Douglas Homes:*
Douglas Homes is a well-established medium-sized home builder with a history dating back to 1989, serving the Calgary, Airdrie, Cochrane, and Chestermere communities. Our associated entity, Douglas Developments, is currently experiencing significant growth with a 12-year project in Chestermere. Our company has a strong reputation in the industry, backed by numerous awards and industry recognition.
*Job Summary:*
Douglas Homes and Douglas Developments are seeking an enthusiastic Marketing Coordinator to join our team. Reporting directly to the Marketing Manager, you will play a crucial role in the coordination of marketing and communication activities and assisting in the execution of strategies that enhance the visibility and reputation of our construction and land development projects. Your responsibilities will primarily encompass content creation, digital marketing support, event coordination, market research, brand management/storytelling, analytics, photography, videography, social media management and more.
*Key Responsibilities:*
* *Content Creation:* Produce written and visual content for various marketing channels, including websites, social media, blogs, email marketing, press releases, and advertising materials alongside the Senior Marketing and Communications Specialist.
* *Digital Marketing:* Support the management and optimization of digital marketing campaigns, including PPC advertising, SEO, and social media advertising, to drive website traffic and generate leads.
* *Public Relations:* Collaborate with the Marketing team to build and maintain positive relationships with media outlets, industry influencers, and stakeholders. Contribute to the preparation process for press releases, story pitches, and media interviews.
* *Event Coordination:* Assist in planning and coordinating events, such as project launches and community outreach activities, to increase brand visibility and community engagement.
* *Market Research:* Support the Marketing team in conducting market research to identify trends, customer preferences, and competitor activities, using findings to shape marketing strategies utilizing analytical tools and software.
* *Brand Management:* Contribute to ensuring brand consistency across all marketing materials and communications.
* *Analytics and Reporting:* Support the Sr. Marketing and Communications Specialist in monitoring and analyzing marketing campaign performance using tools like Google Analytics and social media insights.
* *Award Entries:* Assist in the submission process for industry award entries showcasing the company?s projects and achievements.
* *Team Collaboration:* Work closely with cross-functional teams, including sales, design, and construction, to align marketing efforts with project timelines and goals.
* *Show Home Set-up and Management:* Collaborate with the Interior Design and Marketing team to set up and stage new show homes for viewing as needed.
*Requirements:*
* *Education:* Bachelor?s degree in marketing/communications, or a related field. Relevant certifications in digital marketing or communications are a plus.
* *Experience:* 2-3 years of experience in marketing and communications, with a preference for candidates with experience in the construction or real estate industry. Proficiency in CMS, CRM, and Marketing Automation platforms like Salesforce, HubSpot, WordPress Mailchimp is advantageous.
* *Digital Proficiency:* Familiarity with digital marketing tools and platforms, including Google Ads, Google Analytics, social media management tools, and email marketing platforms. Content Creation: Strong writing skills, including copywriting, basic graphic design, and video production capabilities.
* *Communication Skills:* Excellent written and verbal communication skills with the ability to engage diverse audiences.
* *Team Player:* A collaborative mindset and the ability to work effectively in a team-oriented environment.
* *Creativity:* A
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LocationCalgary, AB
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Workplace information
On site
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Salary$50,000 to $55,000YEAR annually
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Terms of employment
Permanent employmentFull time
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Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9474759505
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