Job prospects Director, Media Relations in Nova Scotia

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Explore current and future job prospects for people working as a "director, media relations" in Nova Scotia or across Canada.

Job opportunities in Nova Scotia

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be moderate for Advertising, marketing and public relations managers (NOC 10022) in Nova Scotia for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Advertising, marketing and public relations managers in Nova Scotia:

• Approximately 750 people work in this occupation.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
  • Computer systems design services (NAICS 5415): 13%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
  • Wholesale trade (NAICS 41): 7%
  • Other retail stores (NAICS 44-45, except 445): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 94% compared to 82% for all occupations
  • Part-time workers: 6% compared to 18% for all occupations
• 76% of advertising, marketing and public relations managers work all year, while 24% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.
• 14% of advertising, marketing and public relations managers are self-employed compared to an average of 11% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 37% compared to 51% for all occupations
  • Women: 63% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 10% for all occupations
  • high school diploma or equivalent: 11% compared to 27% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 15% compared to 22% for all occupations
  • bachelor's degree: 54% compared to 20% for all occupations
  • university certificate, degree or diploma above bachelor level: 17% compared to 10% for all occupations

Breakdown by region

Explore job prospects in Nova Scotia by economic region.

Source Labour Market Information | Prospects Methodology

Labour market conditions over the next 10 years

Explore current and future job prospects for people working as a "director, media relations" Advertising, marketing and public relations managers (NOC 10022) or across Canada.

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