Job prospects Public Relations Specialist in British Columbia

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Explore current and future job prospects for people working as a "public relations specialist" in British Columbia or across Canada.

Job opportunities in British Columbia

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be limited for Professional occupations in advertising, marketing and public relations (NOC 11202) in British Columbia for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment decline will lead to the loss of some positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Growth in the professional, scientific, and technical services sector should support opportunity for employment.
• Statista forecasts rising spending on advertising in Canada, supporting growth in this occupation.
• A potential economic slowdown is a risk to employment.

Here are some key facts about Professional occupations in advertising, marketing and public relations in British Columbia:

• Approximately 31,000 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 21%
  • Computer systems design services (NAICS 5415): 9%
  • Other retail stores (NAICS 44-45, except 445): 8%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
  • Information and cultural industries (NAICS 51): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 80% compared to 78% for all occupations
  • Part-time workers: 20% compared to 22% for all occupations
• 64% of professional occupations in advertising, marketing and public relations work all year, while 36% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
• 25% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 17% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 33% compared to 52% for all occupations
  • Women: 67% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 8% for all occupations
  • high school diploma or equivalent: 16% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 18% compared to 17% for all occupations
  • bachelor's degree: 45% compared to 22% for all occupations
  • university certificate, degree or diploma above bachelor level: 16% compared to 12% for all occupations

Breakdown by region

Explore job prospects in British Columbia by economic region.

Source Labour Market Information | Prospects Methodology