Job prospects Account Executive, Advertising in the Gaspésie–Îles-de-la-Madeleine Region

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Over the past few years (2021-2023), the labour market was balanced for Professional occupations in advertising, marketing and public relations in the Gaspésie–Îles-de-la-Madeleine Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be limited for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Gaspésie - Îles-de-la-Madeleine region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to several new positions.
• Not many positions will become available due to retirements.
• There are several unemployed workers with recent experience in this occupation.

In this occupational group, the employment outlook depends primarily on economic conditions and public spending.       

The increasingly significant role of various technology applications is changing the nature of many functions. In addition, companies tend to turn to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.               

In addition, the need for digital literacy and technical specialization, such as search engine optimization and machine learning, could foster job creation for this occupational group.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Gaspésie - Îles-de-la-Madeleine region:

• Approximately 110 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 41%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 27%
  • Nursing and residential care facilities and social assistance (NAICS 623-624): 15%
  • Other services (except public administration) (NAICS 81): 12%

Source Labour Market Information | Prospects Methodology