Job prospects Marketing Consultant in the Bas-Saint-Laurent Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), there was a labour shortage for Business development officers and marketing researchers and consultants in the Bas-Saint-Laurent Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Bas-Saint-Laurent region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

In this occupational group, the employment outlook depends primarily on economic conditions and public spending.       

The increasingly significant role of various technology applications is changing the nature of many functions. In addition, companies tend to turn to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.               

In addition, the need for digital literacy and technical specialization, such as search engine optimization and machine learning, could foster job creation for this occupational group.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Bas-Saint-Laurent region:

• Approximately 280 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 28%
  • Other services (except public administration) (NAICS 81): 14%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 11%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%
  • Educational services (NAICS 61): 10%

Source Labour Market Information | Prospects Methodology