Job prospects Account Executive, Advertising in Québec

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Explore current and future job prospects for people working as an "account executive, advertising" in Québec or across Canada.

Job opportunities in Québec

These outlooks were updated on December 11, 2024.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in Quebec for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

In this occupational group, the employment outlook depends primarily on economic conditions and public spending.       

The increasingly significant role of various technology applications is changing the nature of many functions. In addition, companies tend to turn to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.               

In addition, the need for digital literacy and technical specialization, such as search engine optimization and machine learning, could foster job creation for this occupational group.

Here are some key facts about Professional occupations in advertising, marketing and public relations in Quebec:

• Approximately 36,550 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 17%
  • Finance, insurance, real estate and leasing (NAICS 52, 53): 9%
  • Information and cultural industries (NAICS 51): 7%
  • Arts, entertainment and recreation (NAICS 71): 7%
  • Other retail stores (NAICS 44-45, except 445): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 87% compared to 82% for all occupations
  • Part-time workers: 13% compared to 18% for all occupations
• 66% of professional occupations in advertising, marketing and public relations work all year, while 34% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 43 weeks for all occupations.
• 14% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 12% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 30% compared to 52% for all occupations
  • Women: 70% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 12% for all occupations
  • high school diploma or equivalent: 8% compared to 19% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 19% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 19% compared to 22% for all occupations
  • bachelor's degree: 46% compared to 17% for all occupations
  • university certificate, degree or diploma above bachelor level: 22% compared to 11% for all occupations

Breakdown by region

Explore job prospects in Québec by economic region.

Source Labour Market Information | Prospects Methodology